SOCIAL MEDIA

Zetrix Miss Universe Indonesia

Services Provided: Channel Management, Social Media Strategy, Content Production

In 2024, DAMN! inc built the Miss Universe Indonesia digital channels from zero, growing the audience to more than 25,000 followers in the first year. Entering 2025, we continue as the appointed agency partner, leading full social media handling, social media strategy, and content production across all platforms. This year, the account shows strong performance with 48% follower growth (25,842 → 38,244) and a healthy 5.20% average Engagement Rate, peaking at 10.17% in October through high-moment content and refined storytelling.