Chery CSH Battery Test

June 17 – 19, 2025

Chery CSH Battery Test

Location: Land’s End PIK 2, Jakarta

Services Provided: 360 Services from Conception, Design, Production

To prove the durability of the Tiggo 8 CSH battery, Chery staged a 48-hour seawater endurance test — a bold public demonstration designed to showcase safety and engineering confidence.

DAMN Inc. transformed this technical test into a clear and engaging brand experience. We developed the event’s visual identity, staged the battery submersion ceremony, and managed the full 3-day flow — from media attendance and Q&A sessions to the live retrieval, inspection, and installation of the battery for test drive. The water-inspired visual concept and structured program helped communicate Chery’s message of safety, transparency, and innovation, turning a technical experiment into a memorable, media-ready moment.