BCA Expoversary

August 22 – 24, 2025

BCA Expoversary

Location: ICE BSD Tangerang

Services Provided: 360 Services from Conception, Design, Production

As part of BCA’s 68th anniversary celebration, the BCA Expoversary 2025 returned as one of Indonesia’s largest hybrid financial exhibitions — merging banking, property, automotive, lifestyle, and MSME showcases into one connected experience.

DAMN Inc. led the concept development, master planning, and full execution, orchestrating over six halls of activations — from KPR, KKB, and KSM zones to F&B, Bakti BCA, Bangga Lokal, and the Area Kemerdekaan stage.

The team reimagined the visitor journey and circulation flow, ensuring every zone supported both engagement and sales conversion while maintaining comfort within the massive venue scale.

The event’s success was recognised at the Marketing Excellence Awards 2025, earning BCA multiple distinctions for Anniversary Marketing, Data-Driven Marketing, and Location-Based Marketing.